About
Highly accomplished Creative Executive with 30+ years of experience in content production and immersive media, adept at leading global studios and building high-performing teams for world-class brands. Proven expertise in bridging creative vision with robust business strategy, managing multimillion-dollar P&Ls, and scaling operations to deliver high-impact projects across entertainment, sports, media, and corporate communications. Bilingual in English and Spanish, with extensive market experience across the U.S., Latin America, and Europe, driving innovation in experiential storytelling and fan engagement.
Work
Luckeyou, Inc.
|Founder & Executive Producer
New York, NY, US
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Summary
Led Luckeyou, Inc. as Founder and Executive Producer, overseeing the delivery of innovative content and immersive media solutions for a diverse portfolio of global brands.
Highlights
Spearheaded the delivery of high-impact experiential projects for a portfolio of Fortune 500 clients, including Disney, ESPN, Verizon, and Home Depot, driving significant brand engagement.
Expanded service offerings into digital signage, interactive experiences, and motion design, strategically positioning the studio at the forefront of emerging media technologies.
Built and led diverse, cross-functional creative teams across design, production, and technology disciplines, fostering a culture of innovation and high performance.
Directed and secured multi-year client partnerships through compelling high-level pitches and presentations, ensuring sustained revenue growth and market presence.
Post Logic Studios
|Managing Director
New York, NY, US
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Summary
Directed Post Logic Studios' operations and growth initiatives, achieving significant revenue increase and strategic market repositioning.
Highlights
Achieved a 20% increase in gross revenue while successfully diversifying the client portfolio, enhancing market stability and growth.
Spearheaded a comprehensive 2006 rebranding campaign, effectively repositioning the studio and strengthening its market presence.
Built and managed a high-performing sales team and recruited top creative talent, expanding service offerings and enhancing studio capabilities.
Drove strategic technology investments, optimizing studio infrastructure and supporting long-term growth objectives.
The Oranj Group
|Founder & Managing Director
New York, NY, US
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Summary
Founded and led The Oranj Group, establishing a multi-national creative network and delivering integrated marketing campaigns for major global brands.
Highlights
Successfully established and scaled operations across key markets, including New York, Miami, Los Angeles, and Mexico City, expanding geographic reach.
Developed and executed integrated marketing campaigns, incorporating viral and direct strategies, to achieve client objectives and market penetration.
Cultivated an extensive international creative network spanning the U.S., Latin America, Canada, and Europe, enhancing global service delivery capabilities.
Produced impactful campaigns for leading global clients such as Verizon, American Express, Toyota, and Procter & Gamble, driving brand visibility and engagement.
Creative Content Artists
|Chief Operating Officer
New York, NY, US
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Summary
Oversaw comprehensive P&L management and strategic operations across diverse creative divisions, contributing to brand repositioning and growth.
Highlights
Managed full profit and loss (P&L) responsibilities across music, visual effects, design, and interactive divisions, optimizing financial performance.
Successfully negotiated key leases, strategic technology acquisitions, and critical senior talent hires, strengthening operational infrastructure and capabilities.
Collaborated with a PR firm to execute a strategic brand repositioning and re-launch, enhancing market perception and competitive advantage.
Virgin Televisión de México
|Managing Director
Mexico City, CDMX, Mexico
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Summary
Drove significant revenue and profitability growth for Virgin Televisión de México by expanding market share and establishing a new high-value division.
Highlights
Increased annual revenue by 44%, from $4.5M to $6.5M, and boosted EBITDA from 26% to 34%, demonstrating strong financial leadership.
Secured exclusive, high-value service agreements with key global clients, Procter & Gamble and Unilever, ensuring long-term revenue streams.
Established a new Visual Effects & Design division, generating an additional $1.2M in annual revenue and expanding service offerings.
Implemented robust operational systems that significantly improved efficiency and enhanced client retention rates.
Deep Blue Sea
|Executive Producer
Miami, FL, US
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Summary
Led Deep Blue Sea as Executive Producer, scaling the business to a multi-million dollar operation and driving production for broadcast and advertising campaigns.
Highlights
Scaled the business to a $2.5M annual operation, managing over 10 employees and establishing a strong market presence.
Directed and managed creative and production teams for high-profile broadcast and advertising campaigns, ensuring timely and high-quality delivery.
Introduced and integrated cost-effective technology solutions, significantly improving operational margins and efficiency.
Post Edge
|Senior Editor
Hollywood, CA, US
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Summary
Executed high-level editing for national commercials, music videos, and broadcast campaigns, contributing to award-winning productions for leading agencies.
Highlights
Expertly edited national commercials, music videos, and broadcast campaigns, delivering high-quality content for top-tier agencies and global brands.
Education
Boston University
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B.S.
Broadcast & Film
Languages
English
Spanish
Skills
Experiential & Immersive Media
Digital Signage, Interactive Experiences, Motion Design, Content Production.
Creative & Business Leadership
Studio Leadership, Global Team Building, Strategic Vision, Innovation Management.
Global Market Expansion
International Operations, Market Repositioning, Client Partnerships, U.S. Market, Latin American Market, European Market.
Sports & Entertainment Storytelling
Broadcast Campaigns, Music Videos, Commercials, Fan Engagement.
P&L & Operational Growth
P&L Management, Revenue Growth, EBITDA Optimization, Operational Efficiency, Technology Investments.
Brand Strategy & Client Partnerships
Brand Repositioning, Integrated Marketing, Client Acquisition, Relationship Management, Multi-year Partnerships.
Team Building & Leadership
Diverse Team Management, Talent Recruitment, Cross-functional Leadership, Creative Team Leadership.
Project Management
Project Delivery, Campaign Production, Timeline Management.
Sales & Business Development
Sales Team Management, Client Portfolio Diversification, Service Agreement Negotiation.